J.LEAGUE Logotype
The logotype serves as both a symbol of the J.League brand and a key element in communicating its name. Its distinctive design ensures the brand name is conveyed clearly and directly.
Clear Space & Minimum Size
Clear Space
To preserve the logo’s integrity and visibility, the prescribed clear space must always be maintained around it. As a general rule, do not place text, graphic elements, or other visual assets within this protected area.
Minimum Size
To ensure sufficient visibility, the logo must not be displayed smaller than the minimum size specified above.
Color
J.Black
J.White
Color Variations
The logotype must maintain its integrity and visibility across all backgrounds and applications. Select the most appropriate variation from the approved options according to the background color and intended use.
Black
White
Background Combinations
When used with colored backgrounds, ensure that the logo remains clearly visible. Select the color variation that provides the highest level of contrast and legibility for the given application.
Incorrect Usage
Incorrect use of the logotype may compromise the integrity and consistency of the J.League brand. To ensure proper application, the modifications shown below are prohibited.
Changing the outline
Changing the aspect ratio
Rotating or flipping the logo
Changing opacity without a defined purpose
Adding drop shadows or other effects
Changing to unapproved colors
Compositing with photos or textures
Applying gradients
Ignoring clear space requirements
Excessive use of the logo
Logomark
The logomark combines the symbol and logotype into a single element. Only the approved variations defined below may be used.
Logomark - Vertical
The vertically oriented logomark is best suited for installation in tall or square spaces.
Logomark - Horizontal
The horizontally oriented logomark is best suited for installation in wide spaces.