Graphic Elements
Graphic elements are flexible brand assets designed to create a consistent and distinctly J.League brand experience across a wide range of touchpoints and media.
Flare
Flare is a newly developed graphic element inspired by the trajectory of a football in motion and the energy rising from the pitch. Its distinctive upward sweeping form introduces a strong sense of movement and direction, expressing the J.League’s energy and forward momentum.
Flare is constructed from the same arcs and right angles that define the J.League symbol. This shared geometry creates a strong visual connection, ensuring seamless integration when used alongside the symbol.
Composition Variations
Flare includes a set of predefined composition variations. Used appropriately, they help create designs that respond to different contexts while maintaining a distinctly J.League visual identity.
Flare - Wave
The repetition creates a strong sense of speed and momentum, bringing energy and dynamism to the design.
Flare - Symmetry
The symmetrical composition represents the intensity of competition between two clubs, while also expressing partnerships that inspire and elevate one another.
Flare - J
Drawing on the form of the J.League symbol, it reinforces a distinctly J.League visual identity within the design.
Applying Color
Flare is available in two color treatments: Gradient and Flat. Used appropriately, they balance league-wide consistency with individual club identity, enabling the most effective expression for each application.
Gradient
Gradients bring depth and dynamism to the design, making them ideal for applications that convey the energy and drama of the game.
League Colors - Black
League Colors - White
Club Colors
Flat
Flat colors create a clean and bold impression while maintaining legibility, making them ideal for applications that require clarity and accessibility.
League Colors - Black
League Colors - White
Club Colors
Incorrect Usage
Graphic elements have been carefully designed to maintain visual consistency across the brand. Improper use may compromise the integrity of the brand. Any distortion, modification, or application that deviates from these guidelines is strictly prohibited.
Distorting the shape
Using multiple colors outside of the defined color system
Using layouts not specified in the guidelines
Adding drop shadows or other effects