J.League Brand Guide

The J.LeagueBrand, Evolved.

For more than 30 years, J.League has inspired pride in communities across Japan. United by our diversity, we will shape the future as a world class brand.

The future of J.League starts here.

Discover Our Identity

This guideline outlines the principles that define the J.League brand and the key design elements that bring them to life. It serves as a shared foundation for all J.League creative communications.

Updates

2026.06.10

Brand Guide v1.1 is now available in English.

2026.04.28

Brand Guide v1.0 has been released.