Color
The J.League color system is designed to balance league-wide consistency with the unique identity of each club. A foundation of deep black and white provides a framework that allows the colors of all 60 clubs to stand out while remaining part of a unified visual system.
League Colors
The official J.League color palette consists of two colors: J.Black and J.White. When applying these colors, use the specified values for the intended medium, whether print (CMYK, DIC, Pantone) or digital display (RGB, HEX).
J.Black
J.White
Color Ratios: League Colors
The J.League color system is designed to express different tones by adjusting the balance between J.Black and J.White according to the context of the content.
League Colors: Black-Based
This color is a deep black that brings out the colors of every club in the league. Built around J.Black, this tone amplifies the intensity of the game and the dynamism of its players, creating a bold and dramatic expression.
How to Use
League Colors: White-Based
This color represents a white light that points toward the future. Built around J.White, this tone expresses the J.League’s forward-looking vision and is ideal for communications that emphasize openness, accessibility, and connection.
How to Use
Club Colors Usage
In creative applications where a club is the primary focus, the use of club colors is strongly encouraged to reinforce its unique identity.
Club colors: Single Club
When a single club is the focus, club colors should be used boldly to express its unique identity and energy.
Club colors: Two Clubs
When two clubs are featured, club colors should be used to clearly define the matchup while maintaining a balanced representation of each club's identity.
Color Gradients
Gradients introduce depth and dynamism through the transition from light to shadow. Used across both league and club colors, they bring greater dimension and visual richness to the J.League color system.
League Gradient
The official league gradient is derived from variations in the brightness of J.Black and J.White. It adds depth and tonal richness to league communications that do not feature club colors.
League Colors - Black
League Colors - White
Club Gradient
This gradient represents each club’s identity. Built around the primary club color and paired with either the secondary color or a tonal variation of the same hue, it balances each club’s individuality with a unified J.League aesthetic.
Club Colors
Club Colors